Southwest Taps Into 2025’s ‘Word Of The Year’ To Bring Travellers Cheap Flights

Southwest Airlines has never been a carrier to shy away from a creative way to attract new kinds of passengers. This year, the airline is using 2025’s Word of the Year, “67”, to push forward a flash fare deal that is built around that specific number. This sale leans into a popular viral trend that has taken the world by storm, one that is difficult to define fully, and yet one that most young people will be able to quickly identify.