Amid rising competition and market saturation, CSPs must embrace innovative strategies and new business models to reach targeted segments with tailored services.
A new report by Berg Insight suggests that the market for smart metering in Latin America and the Caribbean is expected to see massive growth in the coming years.
Operator Ooredoo Kuwait has partnered with tech giant Ericsson to modernise its charging system, paving the way, the partners say, for new business opportunities and competitive marketing strategies.
Kenyan operator Safaricom has recently launched a campaign called Maisha Poa Ni Digital (Life Is Cool Digital), aiming to accelerate digital inclusion across Kenya, specifically by encouraging Kenyans to switch from 2G phones to affordable 4G smartphon…
