The Strategy Behind SWISS’ Sole Long-Haul Route From Geneva

Lufthansa Group member and Star Alliance member SWISS International Air Lines has a unique two-hub strategy, one which has already been extensively discussed by Simple Flying. This system involves funneling passengers through one of two different major European connecting hubs, with the carrier using both Zurich Airport (ZRH) and Geneva Airport (GVA) as its principal global gateway hubs.