Southwest Airlines has had a bit of a rough go over the past three years. Following an operational meltdown in 2022 that hamstrung the airline for months and led to extensive financial losses, the carrier has been one step behind its major competitors for years now. Last summer, the matter worsened significantly when activist investment management fund Elliott Global Management, a company that had bought up around a 10% share in the company, began to publicly pressure the carrier’s management into changing its ways.