Zambia brings data-driven decision-making to tourism

The Zambia Tourism Agency (ZTA) and operator Airtel Zambia have signed what the two groups describe as a landmark memorandum of understanding (MoU) to enhance tourism planning and development using anonymised telecommunications data.

Leave a Reply

Your email address will not be published. Required fields are marked *

This website stores cookies on your computer. These cookies are used to provide a more personalized experience and to track your whereabouts around our website in compliance with the European General Data Protection Regulation. If you decide to to opt-out of any future tracking, a cookie will be setup in your browser to remember this choice for one year.

Accept or Deny