SE Asia snaps smartphone shipment decline

The African smartphone market grew 9% to 74.7 million units in 2024, as easing inflation across the continent boosted consumer purchasing power.

Smartphone shipments in Africa grew 6% to 68.7 million units in full-year 2023 due to rising consumer confidence in H2. 

Apple continued its retail expansion in Asia by revealing it will open its first Apple Store in Malaysia in June.