Last fall, 
United Airlines made waves when it announced its largest-ever international expansion, adding several under-the-radar destinations to its route map that caught many route analysts by surprise. These routes primarily served lower-demand destinations, ones which route analysts have continued to be fascinated by. In the past decade and especially post-COVID, United Airlines has pursued a strategy of serving underserved international destinations, something which the carrier is quick to make a key element of its marketing.