There is no other company in the world of private aviation like Wheels Up. On the surface, it appears much like other charter operators, with a standard on-demand model of private aviation. The company, founded in 2013 by Kenny Dichter, uses a membership/on-demand business model to offer clients the opportunity to book a monthly number of flight hours or just charter a flight on demand. Since its foundation, the company has grown to become one of the largest private jet charter companies in the entire world.