Fixing Itself: Why Boeing Is Focused On Restoring Trust

Throughout the 20th century and for several years after the turn of the new millennium, US planemaking juggernaut Boeing was firmly established as a market leader when it came to producing commercial aircraft. With other successful arms, such as a military division also under its belt, the company was the go-to name in aviation, and widely recognized even by non-avgeek members of the general public.