Pantone 021C: Why easyJet Embraced Vibrant Orange For Its Iconic Brand

Wherever they are in the world, airlines’ liveries play a key role in fostering a sense of brand identity, both with their employees and their guests. The beauty of paint schemes is that there is little in the way of a set formula, with carriers free to choose their corporate identity in a manner that suits them and fosters brand recognition. Some opt for simple schemes, while others are more liberal.