Why Is Frontier Airlines Targeting Big Cities In Its Shifting Network Strategy?

Frontier Airlines is switching up its network strategy in a big way. The carrier, which has traditionally preferred routes from smaller, low-cost airports to high-density leisure destinations, has announced many new routes that have demonstrated a shift towards trunk routes between expensive, busy airports. Following a $32 million net loss in the third quarter of 2023, it is unsurprising to see a novel strategy deployed by the airline.