Analyst house Canalys revealed that the African smartphone market grew by 3% year-on-year in Q3 2024 despite macroeconomic challenges. It predicted that smartphone shipments would grow by a “cautious” 1% in 2025.
Globally, smartphone sales have been declining for the past few years, with emerging markets one of the few growth drivers. However, the cost of smartphones is a major barrier to adoption in these regions, and this has resulted in thriving grey markets…