JetBlue’s JetForward strategy to improve passenger value and perks includes evolving its “Even More Space” seat product.
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McPlane: Whatever Happened To The Aircraft That Served McDonald’s On Board?
- Guest authors
- October 22, 2025
- 0
In the 1990s, McDonald’s took its golden arches to new heights, literally. Partnering with Swiss regional airline Crossair, the fast-food giant introduced McPlane, a flying restaurant that promised burgers, fries, and milkshakes, served high up in the air. The aircraft was fully branded inside and out, transforming an ordinary regional jet into a marketing experiment unlike anything aviation had seen before.