As the name suggests, Valuair was a low-cost airline. There is often a motivation for full-service airlines like 
Singapore Airlines and Qantas to establish budget bands to target a greater market share without tarnishing their brand. While this worked for Qantas with its budget brand, Jetstar, it failed with Singapore Airlines’s budget brand, Valuair. Valuair only lasted around a year before Qantas’ Jetstar Asia absorbed it and a decade before the brand was discontinued entirely. Valuair has been quickly forgotten – but what happened to Singapore Airlines’ forgotten budget brand?