Examined: The Strategy That Helped Tony Fernandes Save AirAsia

AirAsia today stands out as the poster child of low-cost aviation in Southeast Asia and has been described by industry observers throughout the years as one of the true pioneers of budget flying in Asia, as well as the first carrier to truly succeed with the model. Behind the experienced leadership of CEO Tony Fernandes, who remains at the company’s helm today, AirAsia was able to grow into what is today the largest airline in Malaysia, operating an impressive fleet of over 250 aircraft and serving over 160 destinations in 25 countries.