Low-Cost Long-Haul: Why Norse Atlantic Might Succeed Where Norwegian Failed

In January 2021, Norwegian Air Shuttle suspended its long-haul transatlantic operations, disappointing many who had enjoyed the carrier’s affordable service between North America and Europe. While the COVID-19 pandemic likely played a major factor in the collapse of the airline’s long-haul route network, the carrier was already losing significant amounts of money before the global travel slowdown.