What The Modern Consumer Wants From A Rewards Program

US leisure carrier Allegiant Air is one of the most recent airlines to create a frequent flyer program. The company’s Allways Rewards loyalty program launched three years ago this month and is giving away hundreds of thousands of points to celebrate. To mark the occasion, Simple Flying sat down with Allegiant Air’s Executive Vice President and Chief Marketing Officer Scott Deangelo to discuss what goes into making a program that works for consumers.