Innovation Needed: Gen Z & Millenials Are Less Interested In Traditional Airline Loyalty Programs

A recent report by OAG suggests that the main reason Gen Z (61%) and Millennial (49%) travelers cite for not joining loyalty programs is the lack of consistent travel with a single carrier or brand, followed by the lengthy time it takes to redeem rewards, at 14% and 19% respectively. Additionally, 8% of Gen Z prefer rewards tailored to their travel preferences and booking patterns.