Ryanair Shuts Down Loss-Making Frequent Flyer Program After Only Eight Months

Ryanair has decided to shut down its frequent flyer program after being active for only eight months, because the data indicated that it cost the airline more to offer this membership than the revenue brought in by the members who signed up for it. Having had over 50,000 people sign up to the program, the airline has stated that the existing members can make use of their benefits for the remainder of their annual membership, but new customers will not be able to sign up for it.