Analysis: Why Offering Free Checked Baggage Works So Well For Southwest Airlines

In a world of hidden fees, specifically checked baggage fees, consumers will find any alternative to avoiding the extra costs. While some travelers have a preference or just are partial to specific carriers, others may only be focused on the cheapest fare. Southwest Airlines, known for its “low-cost” metrics throughout its nearly 60-year history, has remained a favorite among many for several reasons. However, the main element of its passenger attractiveness could be doing the opposite of what essentially every other airline does: charging for checked bags.