The global smartphone market declined by 1% year-on-year in Q2 2025, marking the first quarterly drop in six quarters, according to analyst firm Canalys. The modest fall reflects continued subdued consumer demand across key markets.
Smartphone shipments in Africa climbed 7% to 19.2 million units in Q2, continuing an upward trend fuelled by easing inflation and currency stability in key markets.
Taiwanese vendor Asus has reportedly shelved plans to develop new smartphones in 2026 as it pivots resources towards emerging “Physical AI” projects spanning smart glasses and robotics.