The global smartphone market declined by 1% year-on-year in Q2 2025, marking the first quarterly drop in six quarters, according to analyst firm Canalys. The modest fall reflects continued subdued consumer demand across key markets.
PLDT’s wireless arm Smart Communications says it is banking on affordable 5G devices as a key part of its strategy to drive growth in its 5G business in the Philippines as it plans on stronger rollout of its 4G and 5G networks for the rest of 2024.
Globally, smartphone sales have been declining for the past few years, with emerging markets one of the few growth drivers. However, the cost of smartphones is a major barrier to adoption in these regions, and this has resulted in thriving grey markets…
Canalys has predicted that Egypt’s smartphone market could stabilise following the enforcement of new regulations aimed at curbing its long-standing grey market, which led to a sharp drop in shipments at the start of the year.