“Overwhelming Demand”: Etihad Turbocharges Its Loyalty Challenge

Etihad Airways has expanded its “Extraordinary Challenge” competition launched last month, adding another 12.5 million miles to the prize pot after the first phase saw huge demand. Under the competition’s second phase, Etihad will hand out 25,000 Etihad Guest Miles each to the first 100 people to visit five new destinations, and 100,000 miles to the first 100 people to visit ten new destinations.