Global smartphone shipments are expected to rebound 3% to 1.2 billion units year-on-year in 2024, with emerging markets driving this growth according to analyst company Counterpoint Research.
Global smartphone shipments rose 2.3% year on year to 336.6 million units in the fourth quarter of 2025, shrugging off ongoing chip supply constraints and buoyed by sustained demand for premium devices.
Taiwanese vendor Asus has reportedly shelved plans to develop new smartphones in 2026 as it pivots resources towards emerging “Physical AI” projects spanning smart glasses and robotics.
India’s smartphone market contracted by 7% in the fourth quarter of 2025, shipping 34.5 million units, as rising prices and sluggish demand weighed on consumer purchases, according to analyst house Omdia.
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