6 Years In The Making: Is Ryanair’s New Frequent Flyer Scheme A Publicity Stunt?

Ryanair has been talking about offering a membership scheme since February 2019, when it first revealed “Ryanair Choice”. Now, six years later such a scheme has finally been launched by the low-cost giant under the name “Ryanair Prime”, but the offerings of the program stop a long way short of what was initially proposed.