Despite the surge in demand for smartphones last year in Africa, feature phones continue to hold their ground and account for a substantial 52% of market share on the continent.
The International Telecommunication Union (ITU) stated that 227 million new people connected to the internet for the first time in 2024, bringing the total number of connected people to over 5.5 billion.
The African smartphone market saw smartphone shipments grow by 6% year-on-year to 17.8 million units in Q2 2024, continuing recovery over the past three quarters against macroeconomic volatility.