Despite the surge in demand for smartphones last year in Africa, feature phones continue to hold their ground and account for a substantial 52% of market share on the continent.
Ethio Telecom launched a new line of low-cost cloud-based smartphones on Thursday to not only boost uptake of its 4G network, but also address the problem of smartphone affordability that’s keeping millions of people from accessing digital services.
Apple has launched its latest AI-powered smartphone, the iPhone 16e, in a bid to gain market share in emerging markets such as India, where it has been ramping up its focus.