Rides For Miles: What Makes Lyft’s Delta SkyMiles Partnership So valuable?

The rideshare market is defined as a unique battle between two major companies that burst onto the scene in the early 2010s, each of which prompted a bold image to draw customers away from traditional taxicabs and other forms of ride-hailing transportation. In search of continual market share growth, both Uber and Lyft have gone out of their way to continue offering passengers unique rewards and benefits for consistently choosing them over the competition.