Smartphone shipments grow 14% in SE Asia

Globally, smartphone sales have been declining for the past few years, with emerging markets one of the few growth drivers. However, the cost of smartphones is a major barrier to adoption in these regions, and this has resulted in thriving grey markets…

The global smartphone market grew by 7% to 1.22 billion units in 2024, marking a rebound after two consecutive years of decline, with emerging markets highlighted as the industry’s key growth driver.