{"id":7079,"date":"2024-01-30T09:37:44","date_gmt":"2024-01-29T23:37:44","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=7079"},"modified":"2024-01-30T09:37:44","modified_gmt":"2024-01-29T23:37:44","slug":"northern-marks-first-anniversary-of-100-penalty-fare-with-tv-appearance","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=7079","title":{"rendered":"Northern marks first anniversary of \u00a3100 penalty fare with TV appearance"},"content":{"rendered":"<p><a href=\"https:\/\/www.northernrailway.co.uk\/\" target=\"_blank\" rel=\"noopener\">Northern<\/a> has taken its long-running campaign to reduce ticketless travel on its network to millions of TV viewers with an appearance on BBC\u2019s\u00a0<em>The One Show<\/em>.<\/p>\n<p>The feature, which was timed to mark the first anniversary of the increase in the penalty fare to \u00a3100, followed the train operator\u2019s revenue officers at Leeds station in West Yorkshire.<\/p>\n<p>The package also gave an insight into the work of Northern\u2019s digital fraud investigations team on their efforts to tackle online activity.<\/p>\n<p>You can view the episode here:\u00a0<a href=\"https:\/\/www.bbc.co.uk\/iplayer\/episode\/m001vnhm\/the-one-show-22012024\" target=\"_blank\" rel=\"noopener\"><strong>https:\/\/www.bbc.co.uk\/iplayer\/episode\/m001vnhm\/the-one-show-22012024<\/strong><\/a><\/p>\n<p>Mark Powles, commercial and customer director at Northern, said: \u201cWe have taken a multi-faceted approach to the issue of fare evasion in recent years, deploying revenue protection teams to known hotspots; introducing new technology to help expedite ticket checks at stations and on-board our trains; and clamping down on cases of digital fraud.<\/p>\n<p>\u201cWorking with the BBC to highlight that activity to millions of their viewers is another way we can reiterate our message that it\u2019s vital to \u2018buy before you board\u2019.\u201d<\/p>\n<p>Last week, Northern also announced it has seen a\u00a0<a href=\"https:\/\/media.northernrailway.co.uk\/news\/penalty-fares-down-20-percent-in-first-year-since-government-increased-fine-to-gbp-100-says-northern\" target=\"_blank\" rel=\"noopener\"><strong>20 per cent reduction in the number of penalty fares issued<\/strong><\/a>\u00a0in the first year since the increased fine came into effect.<\/p>\n<p>Northern has invested in the largest network of digital ticket infrastructure of any train operator in the country, making it easier than ever to buy a ticket via their app, website or one of more than 600 ticket machines across the network.<\/p>\n<p><em>Photo credit: Northern<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Northern has taken its long-running campaign to reduce ticketless travel on its network to millions of TV viewers with an appearance on BBC\u2019s\u00a0The One Show. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":7080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47],"tags":[7,11],"class_list":["post-7079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rail-news","tag-transport","tag-usa"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/7079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7079"}],"version-history":[{"count":0,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/7079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/media\/7080"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}