{"id":69297,"date":"2024-06-20T13:09:36","date_gmt":"2024-06-20T03:09:36","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=69297"},"modified":"2024-06-20T13:10:05","modified_gmt":"2024-06-20T03:10:05","slug":"meta-already-using-aussie-facebook-instagram-posts-to-train-ai","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=69297","title":{"rendered":"Meta already using Aussie Facebook, Instagram posts to train AI"},"content":{"rendered":"\n<p>Meta is already using the public Facebook and Instagram posts of users in Australia to train its artificial intelligence systems, contrary to local media reports which suggested the company was only set to begin using the data in late June.<\/p>\n\n\n\n<p>The social media giant had planned to begin using the public posts of users in Europe and the UK to train its AI systems from 26 June \u2014 a move which has since been postponed, but which also caused people in other countries to believe they would be impacted.<\/p>\n\n\n\n<p>However, Meta has already used public Facebook and Instagram posts to train its generative AI models in markets such as Australia and the United States, which have less stringent data privacy regulations than Europe.<\/p>\n\n\n\n<p>Privacy watchdog the Office of the Australian Information Commissioner (OAIC) told&nbsp;<em>Information Age<\/em>&nbsp;it had requested a meeting with Meta \u201cto discuss their AI products and the privacy safeguards they have in place\u201d.<\/p>\n\n\n\n<p>Responding to questions from this publication, a Meta spokesperson did not deny claims the company had used public posts and captions from Australian Facebook and Instagram users to train its AI systems.<\/p>\n\n\n\n<p>\u201cWith the release of our AI experiences, we\u2019ve shared details about the kinds of information we use to build and improve AI experiences \u2013 which includes public posts from Instagram and Facebook \u2013 consistent with our privacy policy and terms of service,\u201d they said.<\/p>\n\n\n\n<p>&#8220;We will continue to build AI at Meta responsibly and bring this innovation to people and businesses around the world.<\/p>\n\n\n\n<p>\u201cUsing publicly available information to train AI models is an industry-wide practice, and is not unique to our services.&#8221;<\/p>\n\n\n\n<p>Meta said it did not train AI models using posts from private Facebook and Instagram accounts, nor posts from account holders under the age of 18.<\/p>\n\n\n\n<p>The company\u2019s director of product management for generative AI data and safety, Mike Clark,&nbsp;<a href=\"https:\/\/about.fb.com\/news\/2023\/09\/privacy-matters-metas-generative-ai-features\/\">wrote in September 2023<\/a>&nbsp;that Meta had begun to use \u201cpublicly shared posts from Instagram and Facebook \u2013 including photos and text\u201d to help train its generative AI models.<\/p>\n\n\n\n<p>Messages which users sent to&nbsp;<a href=\"https:\/\/ia.acs.org.au\/article\/2024\/meta-adds-ai-to-whatsapp--facebook.html\">Meta\u2019s AI chatbots<\/a>&nbsp;were also used, he said.<\/p>\n\n\n\n<p>Clark added that Meta did not use the content of users\u2019 private Messenger or WhatsApp messages, but did use \u201cinformation that\u2019s publicly available online, licensed data and information from Meta\u2019s products and services\u201d.<\/p>\n\n\n\n<p>A spokesperson for the OAIC told&nbsp;<em>Information Age<\/em>&nbsp;that the watchdog encouraged Australians to \u201cregularly review and update their privacy settings to ensure they are not publicly sharing information they\u2019d rather keep private, including to prevent their posts and content being used to train AI models\u201d.<\/p>\n\n\n\n<p>The spokesperson added that under the Australian Privacy Act, privacy obligations would apply when personal information was used to train AI systems.<\/p>\n\n\n\n<p>They added that organisations could only use this information for purposes other than its original purpose \u201cif the individual has consented, or if the individual would reasonably expect the organisation to use it for those purposes\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why Australians can\u2019t opt out of AI training&nbsp;<\/strong><\/h4>\n\n\n\n<p>Unlike Facebook and Instagram users in Europe and the UK, Australian users don\u2019t currently have the option to opt-out of their public posts and captions being used to train Meta\u2019s AI systems.&nbsp;<\/p>\n\n\n\n<p>This is because Europe\u2019s&nbsp;<a href=\"https:\/\/ia.acs.org.au\/article\/2018\/gdpr-kicks-off.html\">General Data Protection Regulation (GDPR)<\/a>&nbsp;\u2014 one of the strongest privacy laws in the world \u2014 makes it harder for Meta and other companies to collect user data in that region.<\/p>\n\n\n\n<p>Australian users can, however, submit requests regarding&nbsp;<a href=\"https:\/\/www.facebook.com\/help\/contact\/1266025207620918\">how their personal information from third parties is used<\/a>to train Meta\u2019s AI systems.<\/p>\n\n\n\n<p>Australians can also&nbsp;<a href=\"https:\/\/www.facebook.com\/privacy\/dialog\/change-or-delete-ai-chat-info\">delete personal information they\u2019ve provided to the Meta AI chatbot<\/a>, but this is mainly done to correct inaccuracies in its responses.<\/p>\n\n\n\n<p>The Australian government has so far&nbsp;<a href=\"https:\/\/ia.acs.org.au\/article\/2023\/govt-kicks-privacy-act-can-down-the-road.html\">only committed to a handful of recommendations<\/a>&nbsp;from the Attorney-General&#8217;s review of the nation\u2019s Privacy Act, which was released in February 2023.&nbsp;<\/p>\n\n\n\n<p>Australia\u2019s eSafety Commissioner recently signed an administrative agreement with the European Commission to support each other&#8217;s regulation of online platforms, in which \u201calgorithms and artificial intelligence\u201d was listed as a common interest.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2024\/06\/image-149.jpeg\" alt=\"\" class=\"wp-image-69298\" srcset=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2024\/06\/image-149.jpeg 1000w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2024\/06\/image-149-300x169.jpeg 300w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2024\/06\/image-149-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Why Meta paused European AI training&nbsp;<\/strong><\/h4>\n\n\n\n<p>In May, Meta began notifying users in Europe and the UK about upcoming changes to its privacy policy (then scheduled for 26 June) which would give it the right to use public posts from those users to train its AI systems.<\/p>\n\n\n\n<p>The proposed privacy policy changes are&nbsp;<a href=\"https:\/\/www.facebook.com\/privacy\/policy\/version\/25238980265745528\">only able to be viewed here in Europe<\/a>, or by using a VPN with a European connection.&nbsp;<\/p>\n\n\n\n<p>Meta said it was committed to using the content \u201cin a responsible way that complies with privacy rules\u201d, and justified the move by saying its systems \u201cneed to be trained on information that reflects the diverse cultures and languages of the European communities who will use them\u201d.<\/p>\n\n\n\n<p>\u201cUnder the UK\u2019s Data Protection Act and the EU\u2019s General Data Protection Regulation, we\u2019ll be relying on the legal basis of \u2018Legitimate Interests\u2019 for processing certain first and third-party data in the European Region and the United Kingdom to improve AI at Meta,\u201d&nbsp;<a href=\"https:\/\/about.fb.com\/news\/h\/bringing-generative-ai-experiences-to-people-in-europe\/\">the company said<\/a>.&nbsp;<\/p>\n\n\n\n<p>The move sparked backlash from some European users and privacy groups, including digital rights advocacy organisation Noyb (which stands for &#8220;none of your business&#8221;).<\/p>\n\n\n\n<p>Noyb filed complaints about Meta\u2019s plans with 11 data privacy authorities across Europe, urging them to act.&nbsp;<\/p>\n\n\n\n<p>The organisation criticised Meta for not making AI training an opt-in system, and argued Europeans would not have an option to have their content removed from the training data (or the so-called \u2018right to be forgotten\u2019) once the training had taken place.<\/p>\n\n\n\n<p>On 14 June, Meta announced it was pausing its plan to train AI using public posts from European and UK users, following a request by the Irish Data Protect Commission on behalf of European data privacy authorities.&nbsp;<\/p>\n\n\n\n<p>Meta\u2019s global engagement director of privacy policy, Stefano Fratta, claimed it was \u201ca step backwards for European innovation, competition in AI development and further delays bringing the benefits of AI to people in Europe\u201d.<\/p>\n\n\n\n<p>\u201cWe remain highly confident that our approach complies with European laws and regulations,\u201d he said.&nbsp;<\/p>\n\n\n\n<p>\u201cAI training is not unique to our services, and we\u2019re more transparent than many of our industry counterparts.\u201d<\/p>\n\n\n\n<p>Reacting to the pause and Meta\u2019s decision not to launch some AI products in Europe yet, Noyb chair Max Schrems said it felt like \u201ccollective punishment\u201d.&nbsp;<\/p>\n\n\n\n<p>\u201cIf one European insists on his or her rights, the whole continent will not get our shiny new products,\u201d he said.<\/p>\n\n\n\n<p>\u201cBut Meta has every opportunity to deploy AI based on valid consent \u2014 it just chooses not to do so.\u201d<\/p>\n\n\n\n<p>ACS<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta is already using the public Facebook and Instagram posts of users in Australia to train its artificial intelligence systems, contrary to local media reports<\/p>\n","protected":false},"author":21,"featured_media":69299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[273,35,992],"tags":[10704,10706,10707,10705,10703],"class_list":["post-69297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australia","category-breaking-news","category-social-media","tag-ai","tag-facebook","tag-gdpr","tag-meta","tag-oaic"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/69297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69297"}],"version-history":[{"count":1,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/69297\/revisions"}],"predecessor-version":[{"id":69300,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/69297\/revisions\/69300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/media\/69299"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}