{"id":60773,"date":"2024-06-06T09:08:48","date_gmt":"2024-06-05T23:08:48","guid":{"rendered":"https:\/\/www.railexpress.com.au\/?p=116483"},"modified":"2024-06-06T09:08:48","modified_gmt":"2024-06-05T23:08:48","slug":"brimbles-method-for-success","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=60773","title":{"rendered":"Brimble\u2019s method for success"},"content":{"rendered":"
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Brimble is willing to update and modify its machines to suit the needs of\u00a0projects. IMAGES: Brimble<\/figcaption><\/figure>\n

After nearly a decade in business, Brimble<\/a> is looking to share its methodology for mutual success.<\/strong><\/span><\/p>\n

Brimble has expanded rapidly from its humble beginnings in 2017. Now in its eighth year, the business wants to share more of its methodology with the industry, encouraging clients to include the organisation early in the process when it comes to rail maintenance and construction planning.<\/p>\n

Rail Express<\/i> spoke with Steven Johnson, general manager of operations East, at Brimble to understand the company\u2019s overall goal of supporting the rail industry.<\/p>\n

\u201cThe general background is that construction organisations come at these challenges from their own perspective,\u201d he said.<\/p>\n

\u201cThey are working out how they want to develop a delivery methodology, and they may be looking through a narrow lens.<\/p>\n

\u201cWe can be incorporated quite late in a\u00a0 <\/span>project, which has some challenges. We don\u2019t want to just be there when something has gone wrong. We can be of greater benefit when we are engaged early.\u201d<\/p>\n

Johnson explained that with Brimble\u2019s range of machines, there is a possibility to improve the methodology and make users aware of different equipment solutions available and even sometimes better equipment than what has been used in the\u00a0past.<\/p>\n

\u201cRather than just being engaged to give them a machine, we want to be engaged to actually provide a solution,\u201d he said.<\/p>\n

\u201cWe are not competing with these organisations tendering for major projects, we are machine-focussed and want people to utilise that skillset.\u201d<\/p>\n

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Brimble wants to work closely with its partners to deliver on major infrastructure projects.<\/strong> IMAGES: Brimble<\/figcaption><\/figure>\n

Building a purpose-built fleet<\/b><\/span><\/p>\n

Brimble organises its fleet into three core offerings for the rail sector: the Ultimate Series, the Pro Series, and the Utility Series.<\/p>\n

Johnson explained that Brimble takes on the pressure of upgrading and modifying its fleet to meet the needs of the ever-growing rail\u00a0industry.<\/p>\n

\u201cThe risk appetite is just not there for these organisations,\u201d he said.<\/p>\n

\u201cA lot of companies are intimidated by the idea of upgrading and modifying equipment to suit a project., but this is our core business.\u201d<\/p>\n

Johnson went on to explain that what separates Brimble is its willingness to take a machine, or a machine with a slightly different functionality, and modify it to suit the needs of the project.<\/p>\n

\u201cIt is quite a different way of approaching things,\u201d he said.<\/p>\n

\u201cOther maintenance companies are more focussed on their own programs of work whereas we are more focussed on our\u00a0machines.<\/p>\n

\u201cWe aren\u2019t in the manufacturing game, but we do focus on updating our assets to suit the needs of projects and the ever-changing needs of the industry.<\/p>\n

\u201cModification of a machine is not a concern to us. When somebody has a piece of equipment or an asset, that\u2019s ageing, or it\u2019s got a slightly different functionality, we\u2019re quite happy to assist them with a new methodology for their piece of equipment and\/or their approach for net-zero.\u201d<\/p>\n

Brimble is taking the time to invest in machinery and tweaking it to ideally suit the Australian market instead of bringing in new machinery that may not be purpose-built for Australia\u2019s railways.<\/p>\n

The right machine at the right time<\/b><\/span><\/p>\n

Johnson went on to detail how long lead times on machines when purchasing them brand new, can restrict the success of a tender.<\/p>\n

\u201cA lot of these companies cannot compete on these mega projects as they simply don\u2019t have the equipment in their stables,\u201d he said.<\/p>\n

\u201cWhereas if we are brought in during the early stages of a tender writing process, we can provide a unique perspective and offer up machinery they have not thought of.\u201d<\/p>\n

\"\"<\/a>
Brimble has a passion for thinking outside of the square.<\/strong> IMAGES: Brimble<\/figcaption><\/figure>\n

Brimble is positioning itself to package up solutions for its partners.\u00a0<\/span><\/p>\n

The companies that can take on projects like Inland Rail have the funds to take on
\nnew machines for these projects, but it is not that simple.<\/p>\n

\u201cThe cycle of winning a project and getting the work underway is about 12 months, but the lead time for a new machine can be anywhere from 24 to 36 months,\u201d Johnson\u00a0said.<\/p>\n

\u201cWe take that risk on owning that asset, so these construction companies don\u2019t have to.\u201d<\/p>\n

Johnson has spent time on the other side of the fence, selling many of the machines Brimble has to contractors. This has given a unique understanding of the barriers many see, and he has helped to position Brimble to meet this gap.<\/p>\n

\u201cIt is not surprising that many companies do not want to make that massive investment in new machines. What we can offer is an ability to harness what we have to ensure the success of the project,\u201d he said.<\/p>\n

Thinking outside the square<\/b><\/span><\/p>\n

Johnson provided an example of why bringing in Brimble to the fray early can make them an asset to the success of a tendering process.<\/p>\n

\u201cWe have brought machinery on board that will allow organisations to move materials in and out by rail as opposed to doing it through trucks and similar machines,\u201d he said.<\/p>\n

\u201cFor one example, we can employ our extensive fleet of MFS wagons to deliver materials directly to on-site locations where they are required. Additionally, we can extract a substantial amount of material from sites, particularly during upgrades of a brownfield\u00a0project.\u201d<\/p>\n

By doing this Johnson said it reduced the instances of having to heavily adjust rail corridors to allow access for trucks and other ancillary machinery.<\/p>\n

\u201cA tender can be so much more successful if you can guarantee you will take vehicles off the road,\u201d he said.<\/p>\n

Instead of taking weeks to stockpile materials brought in by trucks, by bringing it all in utilising the rail network, companies can reduce the time needed.<\/p>\n

\u201cIt makes sense to use the rail corridor for what it is designed to do,\u201d Johnson said.<\/p>\n

\u201cThere are significant potential benefits to this, but it requires a totally different way of thinking and the willingness to go on the journey with us.<\/p>\n

\u201cYou might not be able to eliminate all the trucks from the road, but if you can reduce it significantly, that\u2019s a win for everyone\u00a0involved.\u201d<\/p>\n

Johnson explained that 50 or 60 years ago as trucks and machinery were less advanced, the use of the rail corridor for the movement of materials was commonplace.<\/p>\n

\u201cOver time the cheapness and availability of transport and excavators has seen the move to utilising them as opposed to rail corridors,\u201d he said.<\/p>\n

\u201cWe now have different constraints like access to sites at specific times of day and environmental concerns.<\/p>\n

\u201cThis is why bringing Brimble into the conversations early can revolutionise a construction company\u2019s offering in a tender and give them the edge to win over\u00a0competitors.\u201d<\/p>\n

The post Brimble\u2019s method for success<\/a> appeared first on Rail Express<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"
Brimble is willing to update and modify its machines to suit the needs of\u00a0projects. IMAGES: Brimble<\/figcaption><\/figure>\n

After nearly a decade in business, Brimble is looking to share its methodology for mutual success. Brimble has expanded rapidly \u2026 <\/p>\n

The post Brimble\u2019s method for success<\/a> appeared first on Rail Express<\/a>.<\/p>\n","protected":false},"author":13,"featured_media":1,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8631,166,8834,163],"tags":[],"class_list":["post-60773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-condition-monitoring-and-testing","category-operations-and-maintenance","category-rail-express-features","category-rail-industry-news-australia-new-zealand"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/60773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=60773"}],"version-history":[{"count":1,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/60773\/revisions"}],"predecessor-version":[{"id":60774,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/60773\/revisions\/60774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=60773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=60773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=60773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}