{"id":55445,"date":"2024-05-29T11:04:29","date_gmt":"2024-05-29T01:04:29","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=55445"},"modified":"2024-05-29T11:04:37","modified_gmt":"2024-05-29T01:04:37","slug":"the-iconic-mx-newspaper-set-to-return-to-train-stations","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=55445","title":{"rendered":"The iconic mX newspaper set to return to train stations"},"content":{"rendered":"\n

News Corp is bringing back the much missed mX newspaper to Melbourne train stations \u2013 but alas, it\u2019s not here to stay.<\/p>\n\n\n\n

For the uninitiated, mX was a slim daily paper given away each afternoon around train stations in Melbourne, Sydney, and Brisbane. It launched in 2001, and wrapped in 2015<\/a> once it became apparent everyone was just using their phones to kill the tedium of transit.<\/p>\n\n\n\n

The reboot, which will last just two issues, is a partnership between News Corp and RISING, a music, art, and performance festival in Melbourne.<\/p>\n\n\n\n

Special mX RISING editions will be distributed to 60,000 city workers at key train stations in Melbourne\u2019s CBD, and will be guest edited by Brodie Lancaster.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cWe were looking for a high-impact activation to mark the festival\u2019s opening and introduce RISING to new audiences,\u201d RISING\u2019s artistic directors said in a release.<\/p>\n\n\n\n

\u201cCollaborating with News Corp to revive mX aligns perfectly with our mission to celebrate Melbourne\u2019s identity and ensure art remains accessible to all.\u201d<\/p>\n\n\n\n

If such a revival sounds familiar, it\u2019s because Carlton & United Breweries pulled this exact stunt in 2018<\/a> \u2013 bringing back mX in Melbourne for four special themed issues.<\/p>\n","protected":false},"excerpt":{"rendered":"

News Corp is bringing back the much missed mX newspaper to Melbourne train stations \u2013 but alas, it\u2019s not here to stay.<\/p>\n","protected":false},"author":20,"featured_media":53618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[273,9770,163,488],"tags":[993,9775,9776,7],"class_list":["post-55445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australia","category-metro-trains-melbourne","category-rail-industry-news-australia-new-zealand","category-railway-stations","tag-melbourne","tag-mxnews","tag-newspaper","tag-transport"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t