{"id":432327,"date":"2026-05-19T19:25:45","date_gmt":"2026-05-19T09:25:45","guid":{"rendered":"https:\/\/railuk.com\/?p=193552"},"modified":"2026-05-19T19:25:45","modified_gmt":"2026-05-19T09:25:45","slug":"the-start-up-with-a-story-zweibruder-reinvents-itself","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=432327","title":{"rendered":"The start-up with a story: Zweibr\u00fcder reinvents itself"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Lighting expert Zweibr\u00fcder is making a fresh start under new leadership, with Managing Director Tobias Schleder, and Advisor Rainer Opolka, opening a new chapter.<\/p>\n

\u201cWith our restart comes the ambition to reinvent the world of portable lighting once again,\u201d explains Tobias.<\/p>\n

Zweibr\u00fcder’s range focuses on high-quality torches and headlamps. All products feature modern,
high-performance rechargeable batteries and LEDs, as well as newly developed optics that enable maximum efficiency and broad functionality.<\/p>\n

A particular highlight is the newly developed AutoFocus technology, which is currently patent
pending and used for the first time worldwide in a Zweibr\u00fcder torch. It enables automatic dimming and focusing of the light beam. The light intelligently adapts to the application \u2013 making manual adjustment of focus or brightness unnecessary.<\/p>\n

\n
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\u201cWhat once seemed impossible is now a reality for every user,\u201d says Tobias Schleder. Durability is also a top priority at Zweibr\u00fcder. An extended warranty will therefore be offered. For Schleder,
\u201csustainability begins with quality.\u201d<\/p>\n

In addition, Zweibr\u00fcder will distribute exclusive portable lighting products under the Duracell brand in Europe. This partnership underlines the company\u2019s high ambitions and passion for portable lighting solutions.<\/p>\n

With Zweibr\u00fcder and Duracell, the company offers a clearly segmented range: Zweibr\u00fcder covers the premium segment, while Duracell provides an entry point into rechargeable torches and headlamps.<\/p>\n

Zweibr\u00fcder consistently focuses on specialist retail, both offline and online. Direct sales via its own website will be developed, but without discounting.<\/p>\n

\u201cWe are building our direct business, but consciously avoiding discounts. Quality should convince \u2013 not price reductions,\u201d says Thomas.<\/p>\n

Zweibr\u00fcder is an exclusive manufacturer of portable lighting products based in Solingen. Together with partners, the company develops products that combine the highest quality with outstanding performance and user-friendliness.<\/p>\n

The range spans the premium segment under Zweibr\u00fcder and the mass-premium segment under Duracell.<\/p>\n

Image credit: Zweibr\u00fcder<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"<\/a>Lighting expert Zweibr\u00fcder is making a fresh start under new leadership, with Managing Director Tobias Schleder, and Advisor Rainer Opolka, opening a new chapter. \u201cWith our restart comes the ambition to reinvent the world of portable lighting once again,\u201d explains Tobias. Zweibr\u00fcder\u2019s range focuses on high-quality torches and headlamps. All products feature modern,high-performance rechargeable batteries [\u2026]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8202,16017,16176,47,43,85],"tags":[],"class_list":["post-432327","post","type-post","status-publish","format-standard","hentry","category-company-news","category-industry-news","category-rail-equipment","category-rail-news","category-safety","category-uk"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/432327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=432327"}],"version-history":[{"count":1,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/432327\/revisions"}],"predecessor-version":[{"id":432333,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/432327\/revisions\/432333"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=432327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=432327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=432327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}