{"id":370482,"date":"2026-02-17T09:26:38","date_gmt":"2026-02-16T23:26:38","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=370482"},"modified":"2026-02-17T09:26:40","modified_gmt":"2026-02-16T23:26:40","slug":"accc-sues-coles-over-misleading-down-down-discounts","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=370482","title":{"rendered":"ACCC Sues Coles Over Misleading Down Down Discounts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Australian Competition and Consumer Commission launched a Federal Court trial in Melbourne against Coles, alleging the supermarket artificially inflated prices on 245 products for short periods before promoting illusory discounts under its Down Down campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include Arnott&#8217;s Shapes biscuits, Band-Aids, Strepsils and dog food, where prices spiked briefly\u2014often 7-28 days\u2014then fell back to or above prior levels, misleading customers amid cost-of-living pressures. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coles denies any deception, blaming supplier cost increases from inflation, while a similar case against Woolworths awaits. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the ACCC wins, penalties could reach hundreds of millions, with consumer groups eyeing refunds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coles denies any 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