{"id":362778,"date":"2026-02-05T17:47:33","date_gmt":"2026-02-05T07:47:33","guid":{"rendered":"https:\/\/simpleflying.com\/southwest-airlines-new-super-bowl-ad-celebrates-assigned-seating-amid-passenger-division\/"},"modified":"2026-02-05T17:47:33","modified_gmt":"2026-02-05T07:47:33","slug":"southwest-airlines-new-super-bowl-ad-celebrates-assigned-seating-amid-passenger-division","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=362778","title":{"rendered":"Southwest Airlines\u2019 New Super Bowl Ad Celebrates Assigned Seating Amid Passenger Division"},"content":{"rendered":"<p>Southwest Airlines will debut a new ad called \u201cBoarding Royale\u201d during the Super Bowl on February 8, 2026. It will stream in a national ad spot on Peacock and air on local cable channels in six markets: Dallas, Austin, San Diego, Chicago, Denver, and Honolulu. The carrier developed the new ad in partnership with its longtime agency, GSD&#038;M. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new ad introduces the airline\u2019s updated assigned-seating approach and offers a witty callback to its former open-seating days.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[396,16306,476,645,1532,423],"tags":[],"class_list":["post-362778","post","type-post","status-publish","format-standard","hentry","category-aircraft","category-airline-marketing","category-airlines","category-southwest-airlines","category-super-bowl","category-united-states"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/362778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=362778"}],"version-history":[{"count":1,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/362778\/revisions"}],"predecessor-version":[{"id":362780,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/362778\/revisions\/362780"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=362778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=362778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=362778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}