{"id":352386,"date":"2026-01-20T19:08:31","date_gmt":"2026-01-20T09:08:31","guid":{"rendered":"http:\/\/www.vibewire.com.au\/?guid=eecca60c1a1b196c139ab89edb255657"},"modified":"2026-01-20T19:08:31","modified_gmt":"2026-01-20T09:08:31","slug":"supporting-fair-and-transparent-rail-retailing-updated-guidance-for-retailers","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=352386","title":{"rendered":"Supporting fair and transparent rail retailing: updated guidance for retailers"},"content":{"rendered":"<p><span class=\"field field--name-title field--type-string field--label-hidden\">Supporting fair and transparent rail retailing: updated guidance for retailers <\/span><br \/>\n<span class=\"field field--name-created field--type-created field--label-hidden\"><time datetime=\"2026-01-20T09:08:31+00:00\" title=\"Tuesday, 20 January, 2026 - 09:08\" class=\"datetime\">Tue, 20\/01\/2026 &#8211; 09:08<\/time><br \/>\n<\/span><br \/>\n<span class=\"orr-published-date\">20 January 2026<\/span><\/p>\n<div class=\"field field--name-field-standfirst field--type-string-long field--label-hidden field__item\">We have published updated Guidance on Rail Retailing, following a public consultation in autumn 2025.<\/div>\n<div class=\"orr-share-links\">\n<div><a href=\"https:\/\/twitter.com\/intent\/tweet?text=Supporting%20fair%20and%20transparent%20rail%20retailing%3A%20updated%20guidance%20for%20retailers%20&amp;url=https%3A\/\/www.orr.gov.uk\/search-news\/supporting-fair-and-transparent-rail-retailing-updated-guidance-retailers\"  class=\"orr-share-twitter\" title=\"Share to X\">X<\/a><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite?url=https%3A\/\/www.orr.gov.uk\/search-news\/supporting-fair-and-transparent-rail-retailing-updated-guidance-retailers\"  class=\"orr-share-linkedin\" title=\"Share to Linkedin\">Linkedin<\/a><a href=\"mailto:?subject=Supporting%20fair%20and%20transparent%20rail%20retailing%3A%20updated%20guidance%20for%20retailers%20&amp;body=https%3A\/\/www.orr.gov.uk\/search-news\/supporting-fair-and-transparent-rail-retailing-updated-guidance-retailers\" class=\"orr-share-email\" title=\"Send to email\">email<\/a><\/div>\n<\/div>\n<div class=\"field field--name-field-cover-image field--type-entity-reference field--label-visually_hidden\">\n<div class=\"field__label visually-hidden\">Cover Image<\/div>\n<div class=\"field__item\">\n<article class=\"media media--type-image media--view-mode-demo-cover\">\n<div class=\"field field--name-field-media-image field--type-image field--label-visually_hidden\">\n<div class=\"field__label visually-hidden\">Image<\/div>\n<div class=\"field__item\">  <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.orr.gov.uk\/sites\/default\/files\/styles\/demo_cover\/public\/2026-01\/IMG_3052.JPG?h=b972d9f2&amp;itok=ZbASrz6X\" width=\"5177\" height=\"2912\" alt=\"Passenger checking ticket with staff at station\" class=\"image-style-demo-cover\" \/><\/p>\n<\/div><\/div>\n<\/article>\n<\/div><\/div>\n<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-visually_hidden\">\n<div class=\"field__label visually-hidden\">Body<\/div>\n<div class=\"field__item\"><\/div>\n<\/p><\/div>\n<div class=\"field field--name-field-components field--type-entity-reference-revisions field--label-visually_hidden\">\n<div class=\"field__label visually-hidden\">Components<\/div>\n<div class=\"field__items\">\n<div class=\"field__item\">\n<div class=\"paragraph paragraph--type--text paragraph--view-mode--default\">\n<div class=\"clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item\">\n<div>\n<p paraid=\"1361969701\" paraeid=\"{8a546b3e-9b3f-483c-b349-2d565c186274}{33}\"><a href=\"https:\/\/www.orr.gov.uk\/guidance-rail-retailing\" data-entity-type=\"node\" data-entity-uuid=\"318f4bbd-61f4-4a4f-80d5-1e7dde73060c\" data-entity-substitution=\"canonical\">The guidance<\/a> is aimed at rail-sector retailers and is designed to support them in understanding and meeting their obligations when selling rail tickets and products to consumers. It may also be helpful for passengers to understand the information that retailers should provide.<\/p>\n<\/div>\n<div>\n<h2>What is the guidance about?<\/h2>\n<\/div>\n<div>\n<p paraid=\"777955651\" paraeid=\"{8a546b3e-9b3f-483c-b349-2d565c186274}{47}\">Any company that sells rail tickets to consumers must comply with consumer protection legislation. We have concurrent powers with the Competition &amp; Markets Authority to enforce certain pieces of that legislation.<\/p>\n<p paraid=\"777955651\" paraeid=\"{8a546b3e-9b3f-483c-b349-2d565c186274}{47}\">While consumer protection law generally applies across the economy, it is not written specifically with rail retailing in mind. Our Guidance on Rail Retailing explains how that legislation applies in a rail context, using examples relevant to the way rail tickets and products are sold.<\/p>\n<p paraid=\"777955651\" paraeid=\"{8a546b3e-9b3f-483c-b349-2d565c186274}{47}\">Although the guidance is written for retailers, its ultimate aim is to support clear, accurate and timely information being provided to passengers at the point of sale.<\/p>\n<\/div>\n<div>\n<h2>Why did it need updating?<\/h2>\n<\/div>\n<div>\n<p xml:lang=\"EN-GB\" lang=\"EN-GB\" paraid=\"1757482291\" paraeid=\"{48c4e57b-e887-48ab-8165-adaf74090be4}{139}\">A lot has changed since the original Code of Practice on Retail Information for Rail Products and Services was published back in 2015.<\/p>\n<p xml:lang=\"EN-GB\" lang=\"EN-GB\" paraid=\"1757482291\" paraeid=\"{48c4e57b-e887-48ab-8165-adaf74090be4}{139}\">Since then, new consumer protection legislation has come into force, and the way people buy tickets has changed significantly with digital retailing through websites and apps becoming the primary way many tickets are sold. There have also been organisational changes across the rail sector, including changes to the names and roles of some bodies \u2013 including our own.<\/p>\n<p xml:lang=\"EN-GB\" lang=\"EN-GB\" paraid=\"1757482291\" paraeid=\"{48c4e57b-e887-48ab-8165-adaf74090be4}{139}\">We therefore reviewed and updated the document, and renamed it as Guidance to better reflect its purpose as a practical aid to compliance, rather than a set of additional rules.<\/p>\n<\/div>\n<div>\n<h2>What does the guidance cover?<\/h2>\n<\/div>\n<div>\n<p paraid=\"2061626557\" paraeid=\"{8a546b3e-9b3f-483c-b349-2d565c186274}{135}\">The guidance sets out a series of principles reflecting retailers\u2019 fundamental obligations under consumer protection legislation. At its core is the requirement that retailers provide consumers with the information they need to make informed purchasing decisions.<\/p>\n<p paraid=\"2061626557\" paraeid=\"{8a546b3e-9b3f-483c-b349-2d565c186274}{135}\">It includes rail-specific examples to illustrate how these principles may apply in practice, such as<\/p>\n<\/div>\n<div>\n<ul role=\"list\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\" role=\"listitem\">\n<p xml:lang=\"EN-GB\" lang=\"EN-GB\" paraid=\"233205186\" paraeid=\"{5379340d-5642-44fd-8b20-2adbcb082045}{94}\">making ticket restrictions and validity clear before purchase<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul role=\"list\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\" role=\"listitem\">\n<p xml:lang=\"EN-GB\" lang=\"EN-GB\" paraid=\"1891728601\" paraeid=\"{5379340d-5642-44fd-8b20-2adbcb082045}{114}\">ensuring prices and any mandatory fees are transparent throughout the purchase journey<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul role=\"list\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\" role=\"listitem\">\n<p xml:lang=\"EN-GB\" lang=\"EN-GB\" paraid=\"109331312\" paraeid=\"{5379340d-5642-44fd-8b20-2adbcb082045}{121}\">avoiding misleading promotional claims<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul role=\"list\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\" role=\"listitem\">\n<p xml:lang=\"EN-GB\" lang=\"EN-GB\" paraid=\"2116262098\" paraeid=\"{5379340d-5642-44fd-8b20-2adbcb082045}{128}\">clearly communicating rail replacement services or significant service changes<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul role=\"list\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\" role=\"listitem\">\n<p xml:lang=\"EN-GB\" lang=\"EN-GB\" paraid=\"601623241\" paraeid=\"{5379340d-5642-44fd-8b20-2adbcb082045}{135}\">signposting where certain ticket options are not available through a particular digital sales channel<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p paraid=\"1570139515\" paraeid=\"{8a546b3e-9b3f-483c-b349-2d565c186274}{151}\">The guidance itself does not introduce any new requirements or obligations. Instead, it is intended to be a helpful tool for retailers, supporting compliance with consumer protection law and promoting fair, transparent retailing across the rail sector.&nbsp;<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"field field--name-field-related-links field--type-link field--label-above page__related page__related--links\">\n<div class=\"field__label\">Related links<\/div>\n<div class=\"field__items\">\n<div class=\"field__item\"><a href=\"https:\/\/www.orr.gov.uk\/guidance-rail-retailing\">Guidance on rail retailing<\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"field field--name-field-author-image field--type-image field--label-hidden field__item\">  <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.orr.gov.uk\/sites\/default\/files\/styles\/news_author_120x120_\/public\/2026-01\/Anna%20Saunders_cropped.png?itok=XKdpBB-v\" width=\"120\" height=\"120\" alt=\"Anna Saunders\" title=\"Anna Saunders\" class=\"image-style-news-author-120x120-\" \/><\/p>\n<\/div>\n<div class=\"field field--name-field-author-name field--type-string field--label-hidden field__item\">Anna Saunders<\/div>\n<div class=\"field field--name-field-author-job-title field--type-string field--label-hidden field__item\">Senior manager, Consumer<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Supporting fair and transparent rail retailing: updated guidance for retailers<br \/>\nTue, 20\/01\/2026 &#8211; 09:08<\/p>\n<p>20 January 2026<\/p>\n<p>            We have published updated Guidance on Rail Retailing, following a public consultation in autumn 2025.<br \/>\n      XLinkedine&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-352386","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/352386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=352386"}],"version-history":[{"count":2,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/352386\/revisions"}],"predecessor-version":[{"id":352923,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/352386\/revisions\/352923"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=352386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=352386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=352386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}