{"id":327698,"date":"2025-12-11T21:55:53","date_gmt":"2025-12-11T11:55:53","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=327698"},"modified":"2025-12-11T21:55:54","modified_gmt":"2025-12-11T11:55:54","slug":"operation-bluebird-wants-to-reclaim-twitters-abandoned-trademarks","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=327698","title":{"rendered":"Operation Bluebird wants to reclaim Twitter\u2019s \u2018abandoned\u2019 trademarks"},"content":{"rendered":"\n

A startup called Operation Bluebird is trying to reclaim Twitter\u2019s branding, as reported earlier by Ars Technica<\/em><\/a> and Reuters<\/em><\/a>. Last week, Operation Bluebird filed a petition<\/a> that asks the US Patent and Trademark Office (USPTO) to cancel X Corp.\u2019s ownership of the \u201cTwitter\u201d and \u201cTweet\u201d trademarks, claiming they\u2019ve been \u201cabandoned\u201d by the Elon Musk-owned company.<\/p>\n\n\n\n

Operation Bluebird is led by founder Michael Peroff, an Illinois trademark and brand protection attorney, along with Stephen Coates, a trademark attorney who worked as Twitter\u2019s associate director of trademarks, domain names, and marketing from 2014 to 2016. The startup also filed a trademark application<\/a> for \u201cTwitter,\u201d aiming to include it in a new social media site called Twitter.new<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A startup called Operation Bluebird is trying to reclaim Twitter\u2019s branding.<\/p>\n","protected":false},"author":21,"featured_media":327700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[35,992,17136],"tags":[18953],"class_list":["post-327698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-social-media","category-x-twitter","tag-operation-bluebird"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t