{"id":327698,"date":"2025-12-11T21:55:53","date_gmt":"2025-12-11T11:55:53","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=327698"},"modified":"2025-12-11T21:55:54","modified_gmt":"2025-12-11T11:55:54","slug":"operation-bluebird-wants-to-reclaim-twitters-abandoned-trademarks","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=327698","title":{"rendered":"Operation Bluebird wants to reclaim Twitter\u2019s \u2018abandoned\u2019 trademarks"},"content":{"rendered":"\n<p>A startup called Operation Bluebird is trying to reclaim Twitter\u2019s branding, as reported&nbsp;<a href=\"https:\/\/arstechnica.com\/information-technology\/2025\/12\/can-twitter-fly-again-startup-wants-to-pry-iconic-trademark-from-musks-x\/\">earlier by&nbsp;<em>Ars Technica<\/em><\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.reuters.com\/technology\/us-startup-seeks-reclaim-twitter-trademarks-abandoned-by-musks-x-2025-12-08\/\"><em>Reuters<\/em><\/a>. Last week, Operation Bluebird&nbsp;<a href=\"https:\/\/www.documentcloud.org\/documents\/26367525-operation-bluebird-uspto-petition\/\">filed a petition<\/a>&nbsp;that asks the US Patent and Trademark Office (USPTO) to cancel X Corp.\u2019s ownership of the \u201cTwitter\u201d and \u201cTweet\u201d trademarks, claiming they\u2019ve been \u201cabandoned\u201d by the Elon Musk-owned company.<\/p>\n\n\n\n<p>Operation Bluebird is led by founder Michael Peroff, an Illinois trademark and brand protection attorney, along with Stephen Coates, a trademark attorney who worked as Twitter\u2019s associate director of trademarks, domain names, and marketing from 2014 to 2016. The startup also filed a&nbsp;<a href=\"https:\/\/www.documentcloud.org\/documents\/26367535-operation-bluebird-trademark-registration\/\">trademark application<\/a>&nbsp;for \u201cTwitter,\u201d aiming to include it in a new social media site&nbsp;<a href=\"https:\/\/www.twitter.new\/\">called Twitter.new<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A startup called Operation Bluebird is trying to reclaim Twitter\u2019s branding.<\/p>\n","protected":false},"author":21,"featured_media":327700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[35,992,17136],"tags":[18953],"class_list":["post-327698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-social-media","category-x-twitter","tag-operation-bluebird"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/327698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=327698"}],"version-history":[{"count":1,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/327698\/revisions"}],"predecessor-version":[{"id":327701,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/327698\/revisions\/327701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/media\/327700"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=327698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=327698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=327698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}