{"id":28824,"date":"2024-04-19T15:55:48","date_gmt":"2024-04-19T05:55:48","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=28824"},"modified":"2024-04-19T15:55:55","modified_gmt":"2024-04-19T05:55:55","slug":"3aws-jacqui-felgate-posts-stations-lowest-ever-drive-ratings-score-abc-continues-slump","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=28824","title":{"rendered":"3AW\u2019s Jacqui Felgate posts station\u2019s lowest ever Drive ratings score, ABC continues slump"},"content":{"rendered":"\n

More than 90,000 3AW listeners have tuned out of the station\u2019s Drive program since high-profile recruit Jacqui Felgate took up the mic, while ABC Melbourne\u2019s rating slump continues.<\/p>\n\n\n\n

Felgate lost 33,000 listeners in the latest radio ratings survey period, adding to the 66,000 she lost in the prior period.<\/p>\n\n\n\n

Felgate\u2019s audience share dipped 0.6 percentage points from 8.2 per cent to 7.6 per cent \u2014 the lowest for 3AW Drive since the existing radio ratings measure by GfK was introduced in 2014.<\/p>\n\n\n\n

Audience share is the percentage of Melbourne radio listeners claimed by each program in the latest survey period. This survey covered February 4 to March 30.<\/p>\n\n\n\n

Melbourne\u2019s ABC shows also took ratings hits, with breakfast host Sammy J taking the biggest tumble down from 8.1 per cent of audience share to 7.3.<\/p>\n\n\n\n

Morning presenter Raf Epstein \u2014 who replaced Virginia Trioli in September \u2014 lost further ground, falling 0.3 percentage points to 6.7.<\/p>\n\n\n\n

The station\u2019s drive program with Ali Moore retained its 5.8 per cent share.<\/p>\n\n\n\n

\"Jacqui<\/figure>\n\n\n\n

Jacqui Felgate at the 3AW studio. Picture: Wayne Taylor<\/p>\n\n\n\n

3AW\u2019s afternoon show helmed by Tony Moclair \u2014 which comes before Felgate\u2019s Drive program \u2014 rose 0.1 percentage point to 10.4 per cent.<\/p>\n\n\n\n

3AW Mornings host Tom Elliott, who started in January as the replacement for veteran broadcaster Neil Mitchell, added 0.1 percentage points to 16.9 per cent.<\/p>\n\n\n\n

Mitchell\u2019s final rating score was 16.3 per cent.<\/p>\n\n\n\n

The 3AW breakfast ratings juggernaut of Ross Stevenson and Russel Howcroft again lost breakfast audience share, falling by 1.5 percentage points to 18.1 per cent, but that was still well ahead of ABC\u2019s Sammy J.<\/p>\n\n\n\n

\"ABC<\/figure>\n\n\n\n

ABC Melbourne Morning host Raf Epstein has lost more listeners: Picture: Supplied<\/p>\n\n\n\n

\"Tom<\/figure>\n\n\n\n

Tom Elliott has built his audience. Picture: Jay Town<\/p>\n\n\n\n

On the FM dial FOX FM\u2019s Fifi Box, Brendan Fevola and Nick Cody were clear leaders on 11.2 per cent, ahead of previous breakfast king, GOLD FM host Christian O\u2019Connell who dropped to 9.9 per cent.<\/p>\n\n\n\n

Jase Hawkins and Lauren Phillips on Nova are making inroads with a move from 6.7 per cent to 8.3 per cent in their first survey since crossing from KIIS FM.<\/p>\n\n\n\n

KIIS FM went up by 0.5 percentage point, with Byron Cooke leaving the station now ahead of Kyle Sandilands and Jackie O\u2019s start in Melbourne on April 29.<\/p>\n\n\n\n

Smoothfm\u2019s Mike Perso recorded the biggest improvement in breakfast from 6.6 per cent to 7.7 per cent. <\/p>\n\n\n\n

Triple M\u2019s Marty Sheargold slid again to 5.7 per cent.<\/p>\n\n\n\n

In Drive, the gap closed between leader GOLD FM and FOX FM \u2014 10.8 and 10.4 \u2014 while Nova moved ahead to be equal with Smoothfm on 8.2. KIIS FM was next at 7.9.<\/p>\n\n\n\n

Craig Hutchison\u2019s sport station SEN recorded a spike in all markets, the most in mornings with Gerard Whateley going from 3.1 to 4.4.<\/p>\n\n\n\n

Source: Herald Sun<\/p>\n","protected":false},"excerpt":{"rendered":"

More than 90,000 3AW listeners have tuned out of the station\u2019s Drive program since high-profile recruit Jacqui Felgate took up the mic, while ABC Melbourne\u2019s rating slump continues.<\/p>\n","protected":false},"author":20,"featured_media":28825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[471,32],"tags":[8054,8053,472,993,8052,8],"class_list":["post-28824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-and-opinion","tag-3aw","tag-abc","tag-australian","tag-melbourne","tag-radio","tag-victoria"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/28824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28824"}],"version-history":[{"count":1,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/28824\/revisions"}],"predecessor-version":[{"id":28829,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/28824\/revisions\/28829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/media\/28825"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}