{"id":229548,"date":"2025-06-04T21:22:09","date_gmt":"2025-06-04T11:22:09","guid":{"rendered":"https:\/\/railuk.com\/?p=178260"},"modified":"2025-06-04T21:22:09","modified_gmt":"2025-06-04T11:22:09","slug":"first-rail-partners-with-silverrail-to-power-digital-ticketing-across-three-leading-train-operators","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=229548","title":{"rendered":"First Rail Partners with SilverRail to Power Digital Ticketing Across Three Leading Train Operators"},"content":{"rendered":"

\"\"<\/a><\/p>\n

First Rail, one of the UK\u2019s leading rail operators, has today agreed a strategic technology partnership with SilverRail, a global leader in rail e-commerce solutions. Under this new collaboration, SilverRail will provide its advanced e-commerce platform to power digital retailing for three of First Rail\u2019s passenger train companies: Great Western Railway (GWR), Hull Trains, and Lumo.<\/strong><\/p>\n

This partnership marks a significant step in First Rail\u2019s mission to enhance the customer experience by delivering smarter, faster, and more reliable digital journeys. SilverRail\u2019s platform will enable seamless ticket retailing, flexible journey planning, and simplified transactions for millions of passengers across these major rail networks.<\/p>\n

Ceri Harris, First Rail Head of Retail said:<\/strong><\/p>\n

\u201cSilverRail have a great pedigree within rail and we are delighted to be working with their innovative products. This partnership will help us improve the user experience to ensure digital journeys are intuitive, efficient, and customer-focused.\u201d<\/p>\n

SilverRail\u2019s scalable and cloud-based platform is designed to streamline the complexity of rail ticketing, integrating journey planning, booking, and after-sales support into a unified experience. Already trusted by rail operators and travel companies across the globe, SilverRail will now bring its expertise to more of the UK\u2019s busiest and most customer-focused rail networks.<\/p>\n

David Pitt, Vice President, UK Rail of SilverRail said:<\/strong><\/p>\n

\u201cWe\u2019re excited to work with First Rail and support their vision for a modern and digitally enabled railway. By bringing our retailing technology to these well renowned rail operators, we aim to improve not only how customers purchase tickets, but also how they experience the entire journey, supported by up to the minute journey information.\u201d<\/p>\n

The new e-commerce capabilities will be rolled out across GWR, Hull Trains, and Lumo later this year, delivering improvements in speed, usability, and reliability to support the evolving needs of today\u2019s rail passengers.<\/p>\n

Image credit: Nastasic (iStockphoto.com)<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"<\/a>First Rail, one of the UK\u2019s leading rail operators, has today agreed a strategic technology partnership with SilverRail, a global leader in rail e-commerce solutions. Under this new collaboration, SilverRail will provide its advanced e-commerce platform to power digital retailing for three of First Rail\u2019s passenger train companies:\u00a0Great Western Railway (GWR), Hull Trains, and Lumo. [\u2026]<\/p>\n","protected":false},"author":13,"featured_media":1,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8202,16013,47,16092,913,85],"tags":[],"class_list":["post-229548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-general-interest","category-rail-news","category-stations","category-travel","category-uk"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t