{"id":215120,"date":"2025-05-12T02:00:16","date_gmt":"2025-05-11T16:00:16","guid":{"rendered":"https:\/\/simpleflying.com\/saudia-introduce-retro-brand-identity\/"},"modified":"2025-05-12T02:00:16","modified_gmt":"2025-05-11T16:00:16","slug":"heres-why-saudia-decided-to-introduce-a-retro-brand-identity","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=215120","title":{"rendered":"Here&#8217;s Why Saudia Decided To Introduce A Retro Brand Identity"},"content":{"rendered":"<p>When it comes to Saudia and liveries, it seems that what&#8217;s old is new again. In 2023, Saudia announced a new livery to replace the livery its airplanes had sported from the 2000s. However, that livery is largely a return to the livery it used to adorn its aircraft before the 2000s. The old         <span class=\"display-card-hyperlink display-card-hyperlink-no-vignette\" data-id=\"254905\"style=\";  ;\" class=\"display-card-hyperlink display-card-hyperlink-no-vignette\"><a href=\"https:\/\/simpleflying.com\/tag\/livery\/\"  >livery<\/a><\/span> was based on the national colors and flag of the Kingdom of Saudi Arabia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faced with a rival flag carrier, Saudia is reaching back for its old livery to reassert its position as the legacy flag carrier.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[396,476,1391,1830,1708],"tags":[],"class_list":["post-215120","post","type-post","status-publish","format-standard","hentry","category-aircraft","category-airlines","category-livery","category-retro-livery","category-saudia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/215120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=215120"}],"version-history":[{"count":1,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/215120\/revisions"}],"predecessor-version":[{"id":215121,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/215120\/revisions\/215121"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=215120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=215120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=215120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}