{"id":20038,"date":"2024-03-15T02:36:45","date_gmt":"2024-03-14T16:36:45","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=20038"},"modified":"2024-03-15T02:36:45","modified_gmt":"2024-03-14T16:36:45","slug":"rail-industry-launches-new-sustainability-campaign-to-inspire-gen-z-to-travel-by-train","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=20038","title":{"rendered":"Rail industry launches new sustainability campaign to inspire Gen Z to travel by train"},"content":{"rendered":"

Network Rail<\/a> and rail industry partners have launched a campaign to inspire Gen Z customers to travel more by train and help the fight against climate change.\u00a0<\/p>\n

Called\u00a0A Greener Future, <\/em>the campaign\u00a0aims to encourage Gen Z to choose the train over the car and explain that just one journey by train can make a significant and positive impact on the environment.<\/p>\n

Through:<\/p>\n

Choosing the train instead of a car saves the same carbon as boiling a kettle up to 455 times.
\nSwitching from car to train, you could save enough carbon to power your phone for up to eight years.\u00a0
\nAn average train journey puts nearly five\u00a0times less carbon emissions into the air than making the equivalent\u00a0journey by car<\/p>\n

The campaign has been created in collaboration with the Rail Delivery Group<\/a> and the Campaign for Better Transport.<\/a><\/p>\n

Martin Frobisher OBE, engineering and safety director at Network Rail,<\/a> said: \u201cRail is one of the greenest forms of transport, and we as an industry is working hard to make it even greener, by investing in electrification, renewable energy, and taking care of the rich variety of wildlife and plants that live along the thousands of miles of land that surrounds the railway.\u00a0<\/p>\n

\u201cWe hope that this campaign will inspire young people that travelling by rail is part of the solution. That just one journey by train, rather than by car, can make a huge difference in helping protect the planet.\u201d<\/p>\n

Jacqueline Starr, Chief Executive Officer at Rail Delivery Group<\/a> said: \u201cTravelling by train is a simple way to make a greener choice. When looking at the sustainability of different modes of transport our railways are hard to beat, and it\u2019s one of the great benefits of making rail your first choice. We are committed to helping our railways to grow, with more people taking the train over other modes of transport we can all play our part one journey at a time.\u201d<\/p>\n

Silviya Barrett, Director of Policy and Campaigns at Campaign for Better Transport,<\/a> said: \u201cTaking the train is already the greenest way to travel and with more rail lines being electrified, it\u2019s only getting greener. Choosing the train is one of the simplest things you can do to minimise your carbon footprint and make a difference, one journey at a time.\u201d\u00a0<\/p>\n

George Davies, Sustainable Development Director, Rail Safety and Standards Board:\u00a0<\/a>\u201cThe railway is the least carbon intensive way to transport lots of people or goods, and the industry is working to make it even more so in the future.\u00a0<\/p>\n

\u201cMoving more passengers and freight by rail is going to help achieve Net Zero.\u00a0Get involved and make a difference,\u00a0choose the train.\u201d<\/p>\n

The campaign is part of the rail industry\u2019s wider efforts to reduce carbon emissions and support the government\u2019s strategy to achieve net zero by 2050 and create a more\u00a0sustainable<\/a>\u00a0railway network<\/a>\u00a0by investing in electrification, renewable energy and biodiversity, and promoting rail as the greenest form of public transport.\u00a0<\/p>\n

As one of Britain\u2019s biggest landowners, Network Rail<\/a> is responsible for looking after the rich\u00a0biodiversity\u00a0that lives along the rail network, and employs full-time ecologists who work with contractors and in-house staff to manage lineside vegetation, from trees to shrubs, to protect trains and encourage wildlife too. Examples that can be seen along the lineside include woodpiles, bug hotels and strategic planting.\u00a0<\/p>\n

A Greener Future<\/em>\u00a0campaign will run across various channels, including social media, digital platforms, and outdoor advertising, until April 2024.<\/p>\n

\n

More Like This<\/strong><\/p>\n

COMMENT: ALLRAIL responds to UTK\u2019s approval of PKP Intercity<\/a><\/h3>\n

Captrain Italia and RAILPOOL strengthen their partnership in Italy<\/a><\/h3>\n

Porterbrook acquires Electrostar fleet<\/a><\/h3>\n<\/div>","protected":false},"excerpt":{"rendered":"

Network Rail and rail industry partners have launched a campaign to inspire Gen Z customers to travel more by train and help the fight against […]<\/p>\n","protected":false},"author":0,"featured_media":20039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[32,47,488],"tags":[],"class_list":["post-20038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-opinion","category-rail-news","category-railway-stations"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/20038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20038"}],"version-history":[{"count":0,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/20038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/media\/20039"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}