{"id":19755,"date":"2024-03-14T01:36:55","date_gmt":"2024-03-13T15:36:55","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=19755"},"modified":"2024-03-14T01:36:55","modified_gmt":"2024-03-13T15:36:55","slug":"northern-appoints-nick-clarke-as-new-head-of-retail","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=19755","title":{"rendered":"Northern appoints Nick Clarke as new head of retail"},"content":{"rendered":"

Northern<\/a> has appointed Nick Clarke as its new head of retail.<\/p>\n

Clarke, from York in North Yorkshire, takes up his new role in April and will be responsible for all elements of the ticket buying experience.<\/p>\n

He will also head-up the train operator\u2019s revenue protection strategy and their continuous drive to reduce ticketless travel on its services across the region.<\/p>\n

Clarke joins Northern<\/a> from Arriva UK Trains<\/a> where he was head of commercial. Prior to that, he worked for Grand Central<\/a> trains as their head of revenue.<\/p>\n

In this role, he replaces Jason Wade, who was\u00a0announced as Northern\u2019s<\/a> new regional director for the North East\u00a0last month.<\/p>\n

Mark Powles, commercial and customer director at Northern<\/a>, said: \u201cThis is a key role providing strategic leadership and direction for all retail activity across the organisation.<\/p>\n

\u201cWe need to make buying a ticket as easy as it\u2019s possible to be \u2013 and Nick has the experience and expertise to make that happen.<\/p>\n

\u201cNick will also represent Northern<\/a> at wider industry discussions on the development of longer-term strategic retailing opportunities for the rail industry.\u201d<\/p>\n

Commenting on his appointment, Nick Clarke said: \u201cAs someone who has worked in the rail industry for a long time, I know the reputation Northern<\/a> has as an industry leader when it comes to retail and revenue protection.<\/p>\n

\u201cAs such, I\u2019m thrilled to be joining such a committed team and taking on that mantle to ensure we remain ahead of the pack, providing the best possible service to our customers and reducing ticketless travel on the network.\u201d<\/p>\n

In January, Northern<\/a>\u00a0announced a 20% drop in the number of penalty fares issued\u00a0in the first year since the government increased the fine to \u00a3100.<\/p>\n

Northern<\/a> is the second largest train operator in the UK, with 2,500 services a day to more than 500 stations across the North of England.<\/p>\n

\n

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Northern has appointed Nick Clarke as its new head of retail. Clarke, from York in North Yorkshire, takes up his new role in April and […]<\/p>\n","protected":false},"author":0,"featured_media":19756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[32,47,488],"tags":[],"class_list":["post-19755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-opinion","category-rail-news","category-railway-stations"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/19755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19755"}],"version-history":[{"count":0,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/19755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/media\/19756"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}