{"id":19361,"date":"2024-03-12T16:38:56","date_gmt":"2024-03-12T06:38:56","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=19361"},"modified":"2024-03-12T16:38:56","modified_gmt":"2024-03-12T06:38:56","slug":"northern-announces-new-head-of-retail","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=19361","title":{"rendered":"Northern announces new Head of Retail"},"content":{"rendered":"<p>Operator <a href=\"https:\/\/www.northernrailway.co.uk\/\" target=\"_blank\" rel=\"noopener\">Northern<\/a> has announced that, from April, Nick Clarke will be serving as its new Head of Retail. <\/p>\n<p>Nick, from York in North Yorkshire, will be responsible for all elements of the ticket buying experience.<\/p>\n<p>He will also lead the train operator\u2019s revenue protection strategy and its ongoing drive to reduce ticketless travel on its services across the region.<\/p>\n<p>Clarke joins Northern from Arriva UK Trains where he was head of commercial. Prior to that, he worked for Grand Central trains as their head of revenue.<\/p>\n<p>Nick replaces Jason Wade, who was announced as Northern\u2019s new Regional Director for the North East last month.<\/p>\n<p>Mark Powles, Commercial and Customer Director at Northern, said: \u201cThis is a key role providing strategic leadership and direction for all retail activity across the organisation.<\/p>\n<p>\u201cWe need to make buying a ticket as easy as it\u2019s possible to be \u2013 and Nick has the experience and expertise to make that happen.<\/p>\n<p>\u201cNick will also represent Northern at wider industry discussions on the development of longer-term strategic retailing opportunities for the rail industry.\u201d<\/p>\n<p>Commenting on his appointment, Nick Clarke said: \u201cAs someone who has worked in the rail industry for a long time, I know the reputation Northern has as an industry leader when it comes to retail and revenue protection.<\/p>\n<p>\u201cAs such, I\u2019m thrilled to be joining such a committed team and taking on that mantle to ensure we remain ahead of the pack, providing the best possible service to our customers and reducing ticketless travel on the network.\u201d<\/p>\n<p>In January, Northern announced a 20 per cent drop in the number of penalty fares issued in the first year since the government increased the fine to \u00a3100.<\/p>\n<p>Northern is the second largest train operator in the UK, with 2,500 services a day to more than 500 stations across the North of England.<\/p>","protected":false},"excerpt":{"rendered":"<p>Operator Northern has announced that, from April, Nick Clarke will be serving as its new Head of Retail. Nick, from York in North Yorkshire, will [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":19362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47],"tags":[7,11],"class_list":["post-19361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rail-news","tag-transport","tag-usa"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/19361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19361"}],"version-history":[{"count":0,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/19361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/media\/19362"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}