{"id":167162,"date":"2025-01-15T16:39:56","date_gmt":"2025-01-15T06:39:56","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=167162"},"modified":"2025-01-15T16:39:57","modified_gmt":"2025-01-15T06:39:57","slug":"sick-of-it-penny-drops-on-australia-day-as-woolworths-reveals-plans","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=167162","title":{"rendered":"\u2018Sick of it\u2019: Penny drops on Australia Day as Woolworths reveals plans"},"content":{"rendered":"\n<p>Major brands are realising Aussies simply \u201chad enough\u201d and refuse to be told what to do over Australia Day celebrations, an Australian media commentator says.<\/p>\n\n\n\n<p>Woolworths spectacularly backtracked on its decision to stop selling merchandise in 2024, after outrage from the broader community and political spectrum.<\/p>\n\n\n\n<p>The major supermarket initially explained the changes last year were a result of \u201cdeclining sales\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-15-1024x576.jpeg\" alt=\"\" class=\"wp-image-167167\" srcset=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-15-1024x576.jpeg 1024w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-15-300x169.jpeg 300w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-15-768x432.jpeg 768w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-15.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Woolworths stores had announced in 2024 it would no longer be welling Australia Day merchandise. Picture: NewsWire\/Tertius Pickard<\/p>\n\n\n\n<p>In a statement on Wednesday, the company confirmed Woolworths and Big W stores will have a \u201cPerfect for Australia Day\u201d section, primarily focusing on food in 2025.<\/p>\n\n\n\n<p>Australian flags \u2014 the only Australia Day item available in store \u2014 will also be available from the general merchandise section<\/p>\n\n\n\n<p>But customers will have to head online to buy Australian flag branded items from Woolworths\u2019 marketplace sellers My Deal, BIG W Market and Everyday Market.<\/p>\n\n\n\n<p>But media commentator Prue MacSween said the decision didn\u2019t surprise her.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-14-1024x576.jpeg\" alt=\"\" class=\"wp-image-167166\" srcset=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-14-1024x576.jpeg 1024w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-14-300x169.jpeg 300w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-14-768x432.jpeg 768w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-14.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Prue MacSween says she\u2019s not surprised Aussies threatened to boycott Woolworths over its stance on Australia Day. Picture: Supplied<\/p>\n\n\n\n<p>Speaking to NewsWire, she said Australians were \u201csick of it\u201d when it come to companies trying to tell them how to live their lives.&nbsp;<\/p>\n\n\n\n<p>\u201cWhat I want to know is when did corporations, banks, people like Woolworths and pubs decide they\u2019re the authority and could dictate to rest of us how we should think and feel,\u201d Ms MacSween said.<\/p>\n\n\n\n<p>\u201cEveryone is sick of it.<\/p>\n\n\n\n<p>\u201cWe\u2019re fed up to the back teeth with either accused of being racist, guilty of something, greedy, heartless and we aren\u2019t.<\/p>\n\n\n\n<p>\u201cWe\u2019ve had this very vocal minority, I consider, of elites and politicians who have decided opinion us on our decisions to tell us that we\u2019re wrong and they have the right to tell us how we should feel, and think and act.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-13-1024x576.jpeg\" alt=\"\" class=\"wp-image-167165\" srcset=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-13-1024x576.jpeg 1024w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-13-300x169.jpeg 300w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-13-768x432.jpeg 768w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-13.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Woolworths confirmed it will be selling Australia Day items online. Picture: NewsWire \/ Max Mason-Hubers<\/p>\n\n\n\n<p>Nationals leader David Littleproud said Woolworths has \u201clearned the hard way\u201d that Australians \u201cdon\u2019t like being told what to do\u201d by a major corporation.&nbsp;<\/p>\n\n\n\n<p>\u201cThey\u2019ve learned that they don\u2019t set the moral compass of this country,\u201d he told Sky News on Wednesday.<\/p>\n\n\n\n<p>\u201cWe are proud of this country. We are proud of what we\u2019ve achieved.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re prepared and mature enough to face up to the mistakes we\u2019ve made in the past. But we can\u2019t change history.&nbsp;<\/p>\n\n\n\n<p>\u201cYou can\u2019t change where our country came from and what happened over those 220 plus years.\u201d<\/p>\n\n\n\n<p>In their statement, Woolworths said they would be celebrating Australia Day \u201cas a team\u201d and with customers.<\/p>\n\n\n\n<p>A spokesperson told news.com.au the company had \u201clistened and recognised\u201d customers wanted the company to do more to help them celebrate the holiday.<\/p>\n\n\n\n<p>\u201cCustomers can expect to see \u2018Perfect for Australia Day\u2019 sections in our Supermarkets and BIG W in the lead up to the day,\u201d the spokesperson said.<\/p>\n\n\n\n<p>\u201cWe also now have Aussie-made flags available for sale in our stores \u2013 both Supermarkets and BIG W \u2013 while our online marketplaces have a range of Aussie themed merchandise for customers to choose from.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-12-1024x576.jpeg\" alt=\"\" class=\"wp-image-167164\" srcset=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-12-1024x576.jpeg 1024w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-12-300x169.jpeg 300w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-12-768x432.jpeg 768w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-12.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nationals leader David Littleproud says Woolies learnt \u2018the hard way\u2019 about how Aussies feel about Australia Day. Picture: NewsWire \/ Martin Ollman<\/p>\n\n\n\n<p>Woolworths hasn\u2019t been the only company to face backlash over its stance on Australia Day.&nbsp;<\/p>\n\n\n\n<p>Australian Venue Co (AVC), which operates more than 200 pubs across the country, also faced public backlash after it reportedly notified venue managers it would not celebrate Australia Day on January 26 because the day caused \u201churt\u201d and \u201csadness for some members of our community\u201d.<\/p>\n\n\n\n<p>The AVC later reversed its messaging, acknowledging its comments caused \u201cboth concern and confusion\u201d.<\/p>\n\n\n\n<p>Ms MacSween said people have simply \u201chad enough\u201d of listening to major corporations as they have other priorities they need to focus on, like cost of living pressures.&nbsp;<\/p>\n\n\n\n<p>\u201cI think that now that everybody is really hurting, I don\u2019t care how much money you earn or what position in life you have, you have to think before you spend a dime,\u201d she said.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-11.jpeg\" alt=\"\" class=\"wp-image-167163\" srcset=\"https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-11.jpeg 1024w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-11-300x169.jpeg 300w, https:\/\/www.vibewire.com.au\/wp-content\/uploads\/2025\/01\/image-11-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Australians said they\u2019d boycott Woolies after its controversial decision. Picture: NewsWire\/Tertius Pickard<\/p>\n\n\n\n<p>Ms MacSween claimed everyday Australians would have to battle with their social consciousness and their hip pocket because of \u201cwoke\u201d Labor government policies \u201cimpact(ing) everything we do\u201d.<\/p>\n\n\n\n<p>\u201cThey (Labor) have no idea what they\u2019ve done to Australia,\u201d she said.&nbsp;<\/p>\n\n\n\n<p>\u201cThis is all adding to our angst and the fact we resent companies like Woolworths, companies like Wesfarmers, all of them telling us that we\u2019re imbeciles, morons and selfish bastards.<\/p>\n\n\n\n<p>\u201cIt\u2019s a matter of priorities.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After Woolies backtracked on its decision to stop selling Australia Day products, one commentator has theorised why Aussies are \u201cfed up\u201d with the entire debate.<\/p>\n","protected":false},"author":21,"featured_media":167163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[273,999],"tags":[14195,997,10497,15027],"class_list":["post-167162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australia","category-australia-politics","tag-against-woke","tag-australia-day","tag-woke","tag-woolworths"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/167162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167162"}],"version-history":[{"count":1,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/167162\/revisions"}],"predecessor-version":[{"id":167168,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/167162\/revisions\/167168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/media\/167163"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}