{"id":152631,"date":"2024-11-28T14:00:16","date_gmt":"2024-11-28T04:00:16","guid":{"rendered":"https:\/\/simpleflying.com\/airport-identity-branding-guide\/"},"modified":"2024-11-28T14:00:16","modified_gmt":"2024-11-28T04:00:16","slug":"visual-identity-the-science-behind-effective-airport-branding","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=152631","title":{"rendered":"Visual Identity: The Science Behind Effective Airport Branding"},"content":{"rendered":"<p>The American Marketing Association defines branding as a <em>name, term, design, symbol, or any other feature that identifies one seller\u2019s good or service as distinct from those of other sellers. <\/em>A brand shapes the idea or image that consumers have in mind when thinking of a specific company or product, both emotionally and practically. Products can easily be copied, but branding often sets products apart.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Products can easily be copied, but branding often sets products apart.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[5196,396,476,475,8369,13240,613],"tags":[],"class_list":["post-152631","post","type-post","status-publish","format-standard","hentry","category-air-traffic","category-aircraft","category-airlines","category-airports","category-branding","category-commercial-aviation","category-passenger-experience"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/152631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=152631"}],"version-history":[{"count":1,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/152631\/revisions"}],"predecessor-version":[{"id":152632,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/152631\/revisions\/152632"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=152631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=152631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=152631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}