{"id":11461,"date":"2024-02-15T14:56:45","date_gmt":"2024-02-15T04:56:45","guid":{"rendered":"https:\/\/www.railexpress.com.au\/?p=115343"},"modified":"2024-02-15T14:56:45","modified_gmt":"2024-02-15T04:56:45","slug":"rail-express-publisher-first-to-use-paper-wrapping-mailing-machine","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=11461","title":{"rendered":"Rail Express publisher first to use paper-wrapping mailing machine"},"content":{"rendered":"

Prime Creative Media<\/a> – the publisher of Rail Express<\/a> – is Australia\u2019s first Publisher to send paper wrapped magazines at scale, in partnership with its printing and mailing supplier FSG.<\/strong><\/span><\/p>\n

Based in Bayswater, Victoria, FSG purchased the country\u2019s first ever paper-wrapping mailing machine in January this year. Imported from UK supplier Norpak, the machine\u2019s ability to wrap publications in paper will eliminate plastic wrapping for several Prime Creative Media titles.<\/p>\n

Michael Murphy, owner and director of FSG Mailing explained that the evolution of the mailing industry to abolish the use of single-use plastics in mailing magazines<\/p>\n

\u201cThis follows the government\u2019s move to get disposable plastics out of our Australian systems.\u201d<\/p>\n

Up until this technology was in place, the only alternative option to plastics for publishers was paper envelopes. Murphy notes this was cost prohibitive for many clients, because the price of producing and printing the envelopes was high, in addition to the labour of either hand inserting magazines into the envelopes, or using very expensive equipment to insert into the envelopes and seal them. This added a significant increase to mailing costs.<\/p>\n

Mailing houses like FSG have experimented over the years with bioplastics, and recyclable plastics, but Murphy said the technology never quite worked out.<\/p>\n

\u201cWe tried to use bioplastics but the settings on the machines \u2013 which use heat to seal them \u2013 make it very difficult,\u201d he said.<\/p>\n

\u201cEven for those companies who worked out how to mail them, it was a challenge for consumers to separate the plastics at the end of the process, or find appropriate disposal. Eventually, we saw that the only real option was paper.\u201d<\/p>\n

Murphy came across this technology through his supplier UK company Norpak, who previously supplied his plastic wrapping machine.<\/p>\n

\u201cThey introduced us to the idea because they saw what was happening in the European Union with the phase out of single-used plastics,\u201d said Murphy.<\/p>\n

\u201cWith the Australian government making similar moves towards a full phase out of single-use plastics, we think that this machine will be the catalyst to push the movement along in the mailing industry.\u201d<\/p>\n

Murphy notes that in Europe, where it was put into commercial use 18 months ago, it has already taken off.<\/p>\n

\u201cThe first person to use the machine really took a leap in the dark. Now he has 13 of these machines, and those plastic wrapping machines are sitting there not being used \u2013 they are becoming museum pieces,\u201d said Murphy. \u201cThat will be the future in Australia now that this machine has arrived.\u201d<\/p>\n

An additional environmental benefit to the machine is that because the addresses are printed directly onto the paper wrapping, it eliminates the need for flysheets \u2013 the paper that lists the addresses and is placed onto a magazine. This improves efficiency, as it limits the printing and transportation of flysheets. It also means that only a small amount of more paper is being used in with the new system, once you take into account the paper used in flysheet printing. And of course, this opens up a vast array of options in using recycled and sustainable paper products<\/p>\n

The only drawback, Murphy notes, is that the paper is less weather-proof. In Europe many people live in apartments instead of houses, and magazines are delivered in post boxes or through slits in doors. He says it\u2019ll be interesting to see how the paper stands up to Australia\u2019s climate, but confident it will work well. That being said, he notes the price of an occasional damp magazine is one worth paying to save thousands of tonnes of plastic wrapping from going to landfill every year.<\/p>\n

Prime Creative Media COO Christine Clancy was on site at FSG in Bayswater to witness the first publications being sent out in paper-wrapping.<\/p>\n

\u201cIt\u2019s such an honour to watch history in the making, to see our publications make this first step in reducing single use plastics in our environment,\u201d said Clancy.<\/p>\n

She notes that the company has long been involved in supporting the growth of the waste management industry, through its publications Inside Waste and Waste Management Review, along with its annual Waste Awards.<\/p>\n

\u201cAfter years of reporting on the challenges of single-use plastics in the waste industry, it\u2019s so wonderful for us to play a proactive part in it by reducing our own use,\u201d said Clancy. \u201cWe\u2019re fortunate to have FSG as a partner to help make this happen.\u201d<\/p>\n

The post Rail Express publisher first to use paper-wrapping mailing machine<\/a> appeared first on Rail Express<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prime Creative Media \u2013 the publisher of Rail Express \u2013 is Australia\u2019s first Publisher to send paper wrapped magazines at \u2026 <\/p>\n

The post Rail Express publisher first to use paper-wrapping mailing machine<\/a> appeared first on Rail Express<\/a>.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[163],"tags":[],"class_list":["post-11461","post","type-post","status-publish","format-standard","hentry","category-rail-industry-news-australia-new-zealand"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/11461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11461"}],"version-history":[{"count":1,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/11461\/revisions"}],"predecessor-version":[{"id":11462,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/11461\/revisions\/11462"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}