{"id":11366,"date":"2024-02-14T21:37:42","date_gmt":"2024-02-14T11:37:42","guid":{"rendered":"https:\/\/www.vibewire.com.au\/?p=11366"},"modified":"2024-02-14T21:37:42","modified_gmt":"2024-02-14T11:37:42","slug":"tpe-launches-new-lovely-day-campaign-featuring-bill-withers-classic","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=11366","title":{"rendered":"TPE launches new \u2018lovely day\u2019 campaign featuring Bill Withers classic"},"content":{"rendered":"

TransPennine Express<\/a> (TPE) has launched a new campaign encouraging customers to make the most of \u2018lovely days\u2019 together. <\/p>\n

Featuring the 1970s Bill Withers classic, the\u00a030-second film<\/a> (which was developed in collaboration with The&Partnership Manchester) aims to encourage people to get together across the north of England and Scotland.<\/p>\n

Darren Higgins, Commercial Director at TransPennine Express, said: \u201cWe\u2019re proud to unveil our new campaign centred around how we help bring people together \u2013 providing lovely days out to beautiful beaches, big cities, and country escapes.\u201d<\/p>\n

Bill Withers\u2019 timeless Lovely Day provides a soundtrack to the campaign, which follows the adventures of TPE\u2019s characters as they travel by train for an exciting day out across the TPE network.<\/p>\n

Darren added: \u201cThe campaign also sees the return of our loveable bucket and spade characters, along with a torch and battery enjoying a movie at the cinema, a paint pot and brush visiting an art gallery, and a set of bagpipes huffing and puffing on a countryside walk.\u201d<\/p>\n

\u201cWe wanted to demonstrate that every meeting can have a little extra meaning when you take a train with TransPennine Express.\u201d<\/p>\n

The campaign is running across TV, video on demand, newspapers, radio, social and digital channels as well as digital displays on the TPE network.<\/p>\n

Adam McGowan and Danny O\u2019Keeffe, Associate Creative Directors, at The&Partnership Manchester said: \u201cWe wanted to show how we can all make the most of getting together across the region. It\u2019s a campaign that\u2019s packed full of little laughs and smiles along the way.<\/p>\n

\u201cWe brought a new dimension to these characters, making them miniature and using stop-motion \u2013 which is a real labour of love. The attention to detail and level of craft involved is unbelievable. Catherine Prowse and her team at Blinkink did such a great job of bringing it all to life.\u201d<\/p>\n

TPE recently released its blueprint to make journeys better which includes its aim to inspire and encourage days out across the TPE network.<\/p>","protected":false},"excerpt":{"rendered":"

TransPennine Express (TPE) has launched a new campaign encouraging customers to make the most of \u2018lovely days\u2019 together. Featuring the 1970s Bill Withers classic, the\u00a030-second […]<\/p>\n","protected":false},"author":0,"featured_media":11367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47],"tags":[7,11],"class_list":["post-11366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rail-news","tag-transport","tag-usa"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t