{"id":112022,"date":"2024-08-21T22:30:34","date_gmt":"2024-08-21T12:30:34","guid":{"rendered":"https:\/\/www.telecomstechnews.com\/?p=100226"},"modified":"2024-08-21T22:30:34","modified_gmt":"2024-08-21T12:30:34","slug":"telcos-urged-to-embrace-horizontal-strengths-in-b2b-sales","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=112022","title":{"rendered":"Telcos urged to embrace horizontal strengths in B2B sales"},"content":{"rendered":"<p>Telcos are encouraged to leverage their core strengths in connectivity and data services to drive B2B sales, rather than chase vertical specialisation. Research firm GlobalData argues that while there is a temptation for telcos to deepen sector-specific partnerships, this often leads to unrealistic expectations and costly strategic readjustments.&#160; \u201cOver three decades of working with telcos,<a class=\"excerpt-read-more\" href=\"https:\/\/www.telecomstechnews.com\/news\/telcos-urged-embrace-horizontal-strengths-b2b-sales\/\" title=\"ReadTelcos urged to embrace horizontal strengths in B2B sales\">&#8230; Read more &#187;<\/a><\/p>\n<p>The post <a href=\"https:\/\/www.telecomstechnews.com\/news\/telcos-urged-embrace-horizontal-strengths-b2b-sales\/\">Telcos urged to embrace horizontal strengths in B2B sales<\/a> appeared first on <a href=\"https:\/\/www.telecomstechnews.com\/\">Telecoms Tech News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telcos are encouraged to leverage their core strengths in connectivity and data services to drive B2B sales, rather than chase vertical specialisation. 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