{"id":112022,"date":"2024-08-21T22:30:34","date_gmt":"2024-08-21T12:30:34","guid":{"rendered":"https:\/\/www.telecomstechnews.com\/?p=100226"},"modified":"2024-08-21T22:30:34","modified_gmt":"2024-08-21T12:30:34","slug":"telcos-urged-to-embrace-horizontal-strengths-in-b2b-sales","status":"publish","type":"post","link":"https:\/\/www.vibewire.com.au\/?p=112022","title":{"rendered":"Telcos urged to embrace horizontal strengths in B2B sales"},"content":{"rendered":"<p>Telcos are encouraged to leverage their core strengths in connectivity and data services to drive B2B sales, rather than chase vertical specialisation. Research firm GlobalData argues that while there is a temptation for telcos to deepen sector-specific partnerships, this often leads to unrealistic expectations and costly strategic readjustments.&#160; \u201cOver three decades of working with telcos,<a class=\"excerpt-read-more\" href=\"https:\/\/www.telecomstechnews.com\/news\/telcos-urged-embrace-horizontal-strengths-b2b-sales\/\" title=\"ReadTelcos urged to embrace horizontal strengths in B2B sales\">&#8230; Read more &#187;<\/a><\/p>\n<p>The post <a href=\"https:\/\/www.telecomstechnews.com\/news\/telcos-urged-embrace-horizontal-strengths-b2b-sales\/\">Telcos urged to embrace horizontal strengths in B2B sales<\/a> appeared first on <a href=\"https:\/\/www.telecomstechnews.com\/\">Telecoms Tech News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telcos are encouraged to leverage their core strengths in connectivity and data services to drive B2B sales, rather than chase vertical specialisation. Research firm GlobalData argues that while there is a temptation for telcos to deepen sector-specifi&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[12772,5051,5043,5044],"tags":[],"class_list":["post-112022","post","type-post","status-publish","format-standard","hentry","category-b2b","category-enterprise","category-operators","category-telecoms"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/112022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112022"}],"version-history":[{"count":1,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/112022\/revisions"}],"predecessor-version":[{"id":112023,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=\/wp\/v2\/posts\/112022\/revisions\/112023"}],"wp:attachment":[{"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibewire.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}